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PRIVACY POLICY

INTRODUCTION

This privacy policy (the ‘Privacy Policy’) describes how Lions Football Group (‘we’, ‘us’ or “our”) collects, uses and shares your personal information (i.e. information relating to an identified or identifiable individual, including information we may associate with a natural person) when you use our websites, mobile applications, social media accounts, email communications, newsletters, surveys, contests, promotions, events, or other services (‘Services’). ‘our’ or ‘us’) collects, uses and shares your personal information (i.e. information relating to an identified or identifiable individual, including information that we may associate with a natural person) when you use our website (https://www.lionsfootballgroup.com). Please read this Privacy Policy carefully.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information about you when you use our website or third-party service providers:

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  • Contact information: Information such as name, email address, and telephone number.

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  • Information relating to the use of the device and the website: We use analytical applications, cookies, pixels and/or similar technologies, including Google Analytics, to collect and analyse certain information, including: the domain name of the website that referred you to our website, the search engines used, the length of your visit to our website, the pages you viewed on our website, the frequency of your visits to our website, and other relevant statistics. 

 

  • Additional information: Additional information you provide to us, including through comments, messages, emails, post or any other means.

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HOW WE USE PERSONAL INFORMATION

We use the personal information we collect about you through our website for the following purposes: 

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  • Providing our website: To provide you with our website, including using your personal information for user support, to facilitate your use of the website, and to manage our relationship with you. 

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  • Marketing objectives: To contact you to send you information that may be of interest to you or to subscribe you to our email communications, with your consent. These communications may relate to offers, products or services from third parties or partners that may be of interest to you. We may send you emails within the limits permitted by law. 

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  • Website administration and development: To maintain, protect and improve our website, ensure the technical functionality of our network, and improve and customise the content and layout of our website.

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The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

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  • Performance of a contract with you: When we need to perform the contract we are about to enter into or have entered into with you. 

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  • Legitimate interests: We may use your personal data when necessary to conduct our business and pursue our legitimate interests, for example, to prevent fraud and provide the best possible customer experience in complete security. We make sure to consider and assess any potential impact on you and your rights (positive or negative) before processing your personal data for our legitimate interests. We do not use your personal data for activities where the impact on you outweighs our interests (unless we have your consent or are required or authorised by law to do so). 

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  • Legal obligation: We may use your personal data when necessary to comply with a legal obligation to which we are subject. We will specify the legal obligation in question when we rely on this legal basis.

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  • Consent: We only rely on consent when we have obtained your explicit agreement to use your personal data for specific purposes, for example, if you subscribe to an email newsletter.

HOW WE SHARE PERSONAL INFORMATION

We may share the personal information we collect about you as described below:

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  • Service providers: We may share your personal information with third-party service providers who provide services, such as website usage analysis, on our behalf, in order to enable them to provide those services.

 

  • Subsidiaries and affiliates: We may share your personal information with our subsidiaries and affiliates for the purposes described above or when reasonably necessary for our internal administrative and business purposes. 

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  • For marketing purposes: We may share your personal information with our subsidiaries, affiliates, and third parties who jointly sponsor an event or promotion with us. The personal information shared with our subsidiaries, affiliates, and third parties for these purposes includes basic identifying information. 

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  • Legal reasons: We may share your personal information in order to comply with applicable law, respond to valid legal process, participate in legal proceedings, including evidence discovery and civil litigation, protect you, protect us and others from illegal or fraudulent activities, and investigate and enforce potential violations of our policies, including our Terms of Use. 

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  • Change of control transaction: We may share your personal information with third parties who may acquire or acquire all or part of our business, whether through merger, consolidation or purchase of all or part of our assets, including during negotiations of such a transaction, or in connection with bankruptcy or reorganisation proceedings brought by or against us.

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We do not sell your personal information to third parties, nor do we share your personal information with third parties for targeted advertising purposes.

INTERNATIONAL TRANSFERS

We may transfer your personal data outside Switzerland and Europe. We take measures to protect your personal data. The personal data you provide to us may be transferred to or stored in countries outside Switzerland and the EU. For example, if some of our servers, those of our subsidiaries or third-party service providers are located in a country outside Switzerland and the EU, or if our third-party suppliers themselves transfer personal data outside these jurisdictions. These countries may not have data protection laws similar to those in Switzerland, nor legislation offering a level of data protection equivalent to that in Switzerland and the EU. 

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If we (or our third-party suppliers) transfer or store your information outside Switzerland or the EU, we will take the necessary steps to ensure that appropriate safeguards are in place so that your privacy rights continue to be respected in accordance with this policy and applicable law. These measures include imposing contractual obligations on the recipient of your personal data or verifying their adherence to international frameworks designed to ensure adequate protection. We may rely on adequacy decisions regarding certain countries for data transfers to countries outside Switzerland. We will only disclose personal information to recipients of your data that is necessary for the provision of the service for which it is intended. We will endeavour to anonymise your information or use aggregated, non-specific data sets wherever possible. If you use our services from a country outside the EU, your information may be transferred outside the EU in order to provide you with those services.

SAFETY

We have implemented appropriate security measures to prevent the accidental loss, use, unauthorized access, alteration, or disclosure of your personal data. Furthermore, access to your personal data is limited to employees, agents, contractors, and other third parties who need to know it to perform their duties. These individuals will process your personal data only on our instructions and are bound by a duty of confidentiality. We have procedures in place to handle any suspected personal data breaches and will notify you and any relevant supervisory authority of any breach where required by law. 

 

The internet and data storage are not 100% secure. We cannot guarantee the absolute security of your personal information stored or transmitted. We recommend that you exercise the utmost caution. To the extent permitted by applicable law, you agree that we are not liable if your information is intercepted, accessed, and/or used by an unauthorized recipient. If you have reason to believe that the security of your communications or personal information has been compromised, please contact us immediately at lionsfootballgroup@gmail.com.

DATA RETENTION

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes for which it was collected, including to comply with any legal, regulatory, tax, accounting, or reporting obligations. We may retain your personal data for a longer period in the event of a claim or if we have reason to believe that a dispute may arise concerning our relationship with you. 

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To determine the appropriate retention period for personal data, we take into account the quantity, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes by other means, as well as applicable legal, regulatory, tax, accounting or other requirements.

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In certain circumstances, you can ask us to delete your data.

YOUR LEGAL RIGHTS

You have several rights regarding your personal data under data protection law. To confirm your identity and ensure your right to access your personal data (or exercise any other rights), we may ask you for specific information. This security measure is designed to prevent the disclosure of personal data to anyone not authorized to receive it. We may also contact you to obtain further information regarding your request in order to respond to it more quickly. 

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We strive to respond to all legitimate requests within one month. This timeframe may exceptionally be longer if your request is particularly complex or if you have submitted multiple requests. In such cases, we will inform you and keep you updated. Access to your personal data (or the exercise of your other rights) is free of charge. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. In such cases, we may also refuse to comply. 

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You have the following rights, some of which may only apply in certain circumstances:

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  • to be informed about the processing of your personal data (this is the purpose of this statement);

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  • have your personal information corrected if it is inaccurate and have incomplete personal information completed;

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  • to object to the processing of your personal data; 

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  • withdraw your consent to the processing of your personal data; 

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  • restrict the processing of your personal information; 

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  • to have your personal information erased and to request access to your personal information and information on how we process it.

COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small text files that store information on end devices and read information on end devices. Cookies can be used for various purposes, such as for the functionality, security, and convenience of our online services.

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We use cookies in accordance with legal regulations. Therefore, we obtain users' prior consent unless this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary to provide a telemedia service that you have expressly requested (our online offering). Revocable consent is clearly communicated and includes information on the respective use of cookies.

THIRD-PARTY LINKS

Our website may contain links to third-party websites, plugins, and applications. Clicking on these links or enabling these connections may allow third parties to collect or share data about you. We have no control over these third-party websites and are not responsible for their privacy policies. When you leave our website, we encourage you to review the privacy policy of each website you visit.

UPDATE TO THIS PRIVACY POLICY

We may change our privacy practices from time to time. Any updates to this privacy policy will be posted on our website. Please check this page regularly for updates.

CONTACT

If you have any questions regarding this privacy policy or the use of your personal data, or if you wish to exercise your privacy rights, please contact us at lionsfootballgroup@gmail.com.

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Last updated: November 29, 2025

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